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16 November, 2008

re-branding JonBenet

Google, kleenex, coke; masterful market brand recognition. Just the mention of JonBenet's name in fact or fiction tees up recognition to which other heinous crimes against chidren may be compared.

Maybe JoBenet's legacy isn't really the sensational morality question of child pageants, exploitation by the media or a passionate debate of who-done-it.

The name JoBenet could better serve her memory while it already represents all those childen victims of brutal crimes unsolved.

Says Gloria Feit, in her review of C. Solimini's "Across the River" - -

"..Twenty-three years after she moved away from the New Jersey town of her birth, Andrealisa (“Andie”) Rinaldi returns home on assignment from her new employer, a tabloid of the worst kind [a redundancy perhaps], to cover a story involving the horrifying death of a ten-year-old girl in a case reminiscent of the real-life killing of Jon Benet Ramsey. [There is also a reference to the only slightly more recent Long Island Lolita case where a young woman shot her lover’s wife in the face.] The current death, which occurred six months prior [the tale takes place in 1992], involved the killing of the daughter of the town’s most prominent local real-estate developer, who was one of several of Andie’s parochial school classmates years back. The child was found dead following a New Year’s Eve party held in her home, having been strangled to death. Andie’s boss feels she can get ‘something new,” from the perspective of an old friend, including perhaps some exclusives with her former friends and classmates..."

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