reputation management

From the outside it looks like it has been a wild ride for attorney Jeffrey Scott Shapiro, starting with taking on his employer back when he was a tabloid reporter covering the JonBenet Ramsey murder investigation. He contradicted the media persecution of the Ramsey's and proposed the possibility that an unknown male may have killed JonBenet before anyone else was willing to whisper that possibility that has since been proven true. Now in another bold move, he is stepping up to cure the tarnished reputation of our past President George W Bush. Yes, I think W really needs some help in this area, however doing so may be risky in opening another can of worms many folks remain incredibly passionate about. It's a tall order in front of Shapiro and I have to give him credit; the guy has stamina and guts. Admirable. At the same time I have to wonder what advice he might have for undoing the years of demonization of the innocent parents and brother of a brutally murdered 6 year old - -

The Bush Restoration Project
Published in Slate
By Jordan Michael Smith

"Jeffrey Scott Shapiro talks about George W. Bush the way Buddhists talk about the Dalai Lama.... It's hardly surprising, then, that Shapiro founded Honor Freedom, an organization devoted to restoring Bush's reputation. And Shapiro may actually succeed—especially since Bush, too, will be working on the same project, if not the same organization.

Shapiro's views of the media were shaped by experience. After covering the JonBenét Ramsey case for the Globe tabloid as a reporter, he voluntarily reported his editors to the FBI for criminal violations and testified against them in a grand jury as a key witness. Shapiro says his coverage of the Ramsey case and the Chandra Levy case led him to resent the media's abuse of the First Amendment, which "probably led to my feelings about the media lies told about President Bush."

...And though Shapiro's cause may seem unlikely, it's possible—even likely—that Bush's popularity will at least partially recover..."[read more]